So here's the opposite to the "Pet Hates" series - ideas that I see in use and think are neat.
Glooo.co.uk would be happy if you filled their contact form (assuming you want to contact them about something sensible, I suppose). But people don't like filling out contact forms. So Glooo head their form with a big bold statement "Less than 2% of visitors will fill in the form below". We all would like to be in the top 2% (ideally in the Wall Street sense, perhaps, but you've got to start somewhere....). My guess is that it works, and in any case it is amusing...
Chris its one of the fundamentals of why we set the company up! In this day and age we all use the internet to search for products and services, with the website now being one of the first ports of call for any person looking for business services. However the reality is although we want to gleam as much information as possible before making purchasing decisions we dont want to engage in the sales cycle any earlier than necessary, hence the reluctance to complete contact forms. There are some great stats out with regard to websites and we thoughts wed have a bit of fun with this one.
Posted by: Chris Jones | December 07, 2011 at 03:16 PM