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ROI of Social Media Marketing: on average, nearly breaking even

Marketing Sherpa have just published their 2011 Social Marketing Benchmark Report.  There's an interesting graph in the promotional email about this report, showing the ROI that marketers are reporting, in a survey of 3,342 responses. The mode is a 95% ROI (25% of respondents) but about 30% of respondents said they were making a profit (i.e. ROI more than 100%). Forty-three percent were not yet in happy street, making an ROI of 50% or less.

Social Media return on ROI

 

There are some more samples and stats (and a link to buy the full report) on MarketingSherpa's site

April 13, 2011 in e-marketing and e-commerce, social media |

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